Digital outreach benefits

• Increase awareness of study
• Can drive traffic to a study website or prescreener
• Data-driven campaign optimization: spend only where effective
• Real-time tracking and outcomes measurement by tactic and source
• Example platforms:
  • Facebook
  • Instagram
  • Google Network (Search, Display)
  • Performance Max (YouTube/Email)
  • Trial Listings
  • Online Pharmacy
  • Programmatic-CTV
  • Streaming radio